“What is SEO and How it Works?”

Search Engine Optimization or SEO commonly known as is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Quality of traffic is to attract visitors who are genuinely interested in products that you offer. Quantity of traffic is to have the right people clicking through from those search engine results pages (SERPs and Organic results where advertisements make up a significant portion of many SERPs. Organic traffic is the traffic that does not require payment.

Google or for that matter any search engine has a crawler that goes out and gathers information about all the content they can find on the Internet. All those 1s and 0s back are brought back by the crawlers to the search engine to build an index which is then fed through an algorithm that tries to match all that data with your query. There are a lot of factors that go into a search engine's algorithm.

This is the SE part of SEO. The O part of SEO—optimization—is where the people who write all that content and put it on their sites hoping that search engines will be able to understand what they're seeing, and the users will like what they see.

Optimization will be when title tags and meta descriptions are both informative and the right length to pointing internal links at pages. There are frequent changes in the Search engine algorithms and SEO tactics evolve in response to those changes.

information found in an index by Search engines are processed and stored which is a huge database of all the content they’ve discovered so that it serve up to searchers.

When users performs a search the search engines scour their index for highly relevant content and then orders that content so that it answers the searcher's query. Ranking is the ordering of search results by relevance.

A research on the keyword provides a specific search data that help answer questions like, What are people searching for? or How many people are searching for it? or In what format do they want that information?

The higher the search volume for a given keyword or keyword phrase, the more work is typically required to achieve higher rankings.

The keywords should be similar to the topics and intent. Evaluate the SERP for each keyword or group of keywords to determine what type and format your content should be like are they image- or video-heavy?, Is the content long-form or short and concise? or Is the content formatted in lists, bullets, or paragraphs?

On-page SEO allows you to turn your research into content which the audience will like. The web content should answer searchers’ questions and help them understand your site’s purpose. Just for the purpose of ranking highly in search Content should not be created. The basic purpose of search engine guidelines is to show the same content to the engine's crawlers that you'd show to a human visitor.

"Off-page SEO" is nothing but actions taken outside the website to impact the rankings within search engine results pages (SERPs).

For off-site ranking factors Optimizing involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority.

Search engines use backlinks as indications of the linked-to content's quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks.

A site should have content, but just not any content. It should have enough specific variables that we've given it its own section.

RNDSLLC is a Houston, Texas based company understanding the importance of delivering holistic, results-oriented, and affordable SEO solutions. Our goal is to give you a high return on your SEO investment. By using advanced performance measurement, reporting, and quality control tools, we can ensure that your campaign truly brings in relevant leads. Our brand of SEO increases conversion rates, prompts more sales, and reduces your marketing costs over the long run. When you work with us, you don’t have to worry about missed deadlines or hidden costs. We’ll deliver on schedule, within budget, and to your satisfaction.

Sophisticated, complex project requirements are very much an area where we thrive, so please reach out to us for a no-cost proposal for your next web design project. You may be pleasantly surprised at the level of detail and effort we put into our proposals. Please free to mail to us at [email protected] or call us at 713 417 74 72 for all your needs.

MAKE YOU’R DREAM HAPPEN! CALL (713)417 7472

www.rndsllc.com

Copyrights © 2018 All Rights Reserved by Rnd Solutions.