Voice search optimization is the future of SEO and business growth. As users’ find it more convenient, voice-based search inquiries are increasing in number day by day. Almost 60% of prospective customers use voice search to find business information and land on a website based on their search query. According to global web Index 1 out of 5 adults use mobile voice search at least once in a month

Accelerated mobile pages and load speed

With Accelerated Mobile Pages (AMP), Google is trying to encourage and enable business leaders to develop websites that load instantaneously and work smoothly on mobile devices.

“We want web pages with rich content like video, animations, and graphics to work alongside smart ads and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant — no matter what type of phone, tablet or mobile device you're using.”

At least, that’s the intention. But, of course, not everyone likes the idea. And those people aren’t entirely wrong in their opinion. AMPs are notoriously challenging to customize