As the world changes, people's means of doing business changes as well. When the internet became publicly available, enterprising business owners seized the opportunities offered by an electronically-connected world. It was a slow start, but today, eCommerce has grown to a multi-billion-dollar business model comprising all types of industries.
The following metrics are just a few of the most important for measuring eCommerce success, but ultimately what KPI matter most is unique to each business.
If you already have an eCommerce website or plan to soon, you should have a plan to drive traffic to the website.
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