Artificial intelligence (AI) is the intelligence displayed by machines to mimic human intelligence and perform cognitive functions like the ability to learn, collect data, analyze information, understand emotions or solve challenging problems. The need for AI-enabled communication, multi-task automation, and analytics solutions will become more prevalent this year.
As early as now we can see how AI’s chatbots, virtual assistants (like Amazon’s Alexa, Apple’s Siri and Microsoft’s Cortana) and voice bots helped businesses engagement and transformed social interaction. Their evolutions empowered the omnichannel for digital customer experience and guaranteed consistency across voice, chat, messaging and websites.
PWA is probably one of the most impactful trends in web development. It pushes the world wide web forward making website browsing experience closer to native mobile applications and, therefore, more friendly to users.
In a nutshell, PWA is a website which, however, offers functionality traditionally available to native apps (e.g. push notifications, offline access, hardware access).
Here are some of the world-known companies that have already built a PWA and leverage its benefits for their business:
These companies mark the following results from PWA strategy adoption: increase in conversions and a decrease of load time.
Voice search is another trend you can’t afford to overlook. It already has a great impact on the web and more is yet to come. According to Gartner, about 30% of all searches will be done without using a screen by 2020. Not to mention the number of smart speakers which is rising year over year. The outlook suggests there will be about 21.4 million of them in the United States by 2020.
Consequently, voice commerce sales are also expected to grow dramatically and reach $5 billion in the UK and $40 billion in the US by 2022.
Taking into consideration multiple studies and actual market situation, voice search optimization is the web development trend you cannot ignore. It should become a part of your SEO and tech strategy as soon as possible. Early adopters are always ahead of the competition.
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